Description
Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar
pharmaceutical industry to expose the insidious ways that illness is
used, manipulated, and in some instances created, for capital gain.
Focusing on the industry's marketing practices, media scholars and
health professionals help viewers understand the ways in which
Direct-To-Consumer pharmaceutical advertising glamorizes and normalizes
the use of prescription medication, and works in tandem with promotion
to doctors. Combined, these industry practices shape how both patients
and doctors understand and relate to disease and treatment. Ultimately,
Big Bucks, Big Pharma challenges us to ask important questions about the
consequences of relying on a for-profit industry for our health and
well-being.
Featuring interviews with Dr. Marcia Angell (Dept. of Social Medicine,
Harvard Medical School; Former Editor New England Journal of Medicine),
Dr. Bob Goodman (Columbia University Medical Center; Founder, No Free
Lunch), Gene Carbona (Former Pharmaceutical Industry Insider and Current
Executive Director of Sales, The Medical Letter), Katharine Greider
(Journalist; Author, The Big Fix: How the Pharmaceutical Industry Rips
Off American Consumers,), Dr. Elizabeth Preston (Dept. of Communication,
Westfield State College), and Dr. Larry Sasich (Public Citizen Health
Research Group)
Tags
big bucks, big pharma, marketing, disease, pushing, drugs, media education foundation, ronit ridberg, documentary, watch, online, free, documentaries, download
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