An exploration of the history of design and its evolution since the Industrial Revolution, beginning with an examination of how capitalism drove the first innovators to begin creating more for less. The programme also pays tribute to celebrated names including Josiah Wedgwood and William Morris, as well as the anonymous people responsible for simple inventions such as cast-iron cooking pots and sheep shears. Featuring interviews with Dieter Rams and Ford Motors' J Mays. Narrated by Denis Lawson
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