As Big Tobacco endeavors to rebrand itself, it’s venturing into the lucrative e-cigarette market while continuing to promote traditional tobacco products. This shift has prompted scrutiny from public health officials in Canada, the U.K., and the U.S.
With five million Canadians still smoking, there’s debate over whether e-cigarettes could serve as a safer alternative to traditional cigarettes and aid in smoking cessation efforts. Many former smokers attest to the efficacy of e-cigarettes in helping them quit.
Health Canada stands at a pivotal juncture in determining the regulation of e-cigarettes. Investigative journalist Mark Kelly travels to England, where the embrace of e-cigarettes as a harm-reduction tool has been more pronounced. Will Canada follow suit, and what implications will this have for the domestic e-cigarette industry?
Until now, Health Canada has refrained from endorsing e-cigarettes containing nicotine, effectively keeping Big Tobacco out of the Canadian e-cigarette market. However, impending regulations may pave the way for the industry’s involvement in the e-cigarette revolution, raising questions about the future landscape of nicotine delivery devices in Canada.
Add comment