Explore the captivating saga of Coca-Cola in this compelling MagnatesMedia documentary, which delves deep into the company’s rich history, from its humble beginnings as a patent medicine in the 1800s to its status as a global powerhouse.
Witness the evolution of Coca-Cola’s marketing prowess, as it pioneers innovative tactics that revolutionize the industry. Delve into the company’s strategic maneuvers during times of war, uncovering how Coca-Cola capitalized on global conflict to expand its reach and even birthed the creation of Fanta.
However, amidst its triumphs, Coca-Cola has weathered its share of controversies. From allegations raised by the Stop Killer Coke campaign to concerns over the health implications of its beverages, including the notorious debacle surrounding the UK launch of Dasani, this documentary sheds light on the darker chapters of Coca-Cola’s history.
Moreover, delve into the fierce rivalry between Coca-Cola and Pepsi, culminating in the infamous New Coke debacle—a marketing misstep turned strategic maneuver that reshaped the beverage landscape.
Whether you’re an aspiring entrepreneur seeking insights from corporate giants or simply intrigued by Coca-Cola’s tumultuous journey, this MagnatesMedia documentary offers a comprehensive exploration of one of the world’s most iconic brands.
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