“We Ride: The Story of Snowboarding” offers a captivating cinematic journey into the unique history of snowboarding, exploring the cultural forces that have shaped it into a global phenomenon.
Half a century ago, in a suburban garage in Muskegon, Michigan, a father ingeniously ties two skis together, igniting the spark that would evolve into the thrilling sport of snowboarding. From these humble beginnings, snowboarding has transcended into an Olympic sport and a multimillion-dollar industry, with top riders attaining international celebrity status and competitions evolving into world-class events.
Narrated by Jason Lee and featuring insights from a diverse cast of snowboarders, this documentary delves into the sport’s evolution from its origins in the culturally transformative 1960s to its explosive growth in the 1990s and its eventual mainstream acceptance. Through archival footage and firsthand accounts, “We Ride: The Story of Snowboarding” chronicles the roller coaster history of snowboarding, highlighting the passion and dedication of those who propelled it from the fringes to the forefront of sporting culture.
As the first feature film to comprehensively explore the journey of snowboarding from outsider pursuit to global phenomenon, this documentary offers a compelling and stylish portrayal of a sport that continues to push the boundaries of human capability and captivate audiences worldwide.
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